
Daoist Traditions College of Chinese Medical Arts
The most formal: admissions and program details lead to one clear action—apply.
Visit the live site ↗Web design · brand systems
A graduate college, its teaching clinic, and a charitable foundation shared people, a building, and a mission. Online, they looked unrelated. I rebuilt all three around one system, then gave each site one clear job: apply, book, or give.

The most formal: admissions and program details lead to one clear action—apply.
Visit the live site ↗
The warmest: treatment information builds confidence, then booking stays one tap away.
Visit the live site ↗
Mission-first: explain the work, show where the money goes, and make giving easy.
Visit the live site ↗The sites share the decisions that should repeat. The mission, accent, and primary action change where they should.
Paper, ink, type, spacing, buttons, cards, and navigation all come from the same kit.
Apply for the college. Book with the clinic. Give to the foundation. The primary action never competes.
Each organization gets its own accent, voice, and emphasis without inventing a new system.
The college points to its teaching clinic. The clinic points back to the school. The foundation shows how it supports both.
Shared where it helps. Different where it matters. The result is not three matching sites. It is one family of organizations, with a clear job for each one.